Improving search engine ranking is the main focus of most online websites and webmasters keep devising new ways to get to the top of that list. This is justifiable as most people won’t bother looking through succeeding result pages of their search. More often, the ‘top ten hits’ are enough to give searchers what they’re looking for.

So how do you improve search engine ranking? There are no exact rules on how to do this but here are some things that may help you do the trick:

Be unique. The major difference between blogs and many web articles is freshness of the content. Making your article as unique and exclusive as possible will surely improve search engine ranking, not to mention sustain the interest of your readers.

Make your web content search engine friendly. To do this, you need to know the top keywords in the your niche and seed your web articles with these keywords, particularly your titles and subheadings. Optimizing your web content is a sure-fire way to improve search engine ranking.

Minimize the use of ‘a’, ‘an’, ‘the’, ‘or’, ‘in’, ‘and’, etc. in your titles and headings. This can hinder some searches and may give you a lower ranking.

Article marketing is a good way to improve search engine ranking. Spread the love and make sure that your web address or link is visible in as many sites as possible. Distribute your articles with a link to your web page at the end of each piece. This will increase the traffic to your site. Once the search engines discover the number of visits your site is getting, they may consider putting you up a notch higher in the search ranking.

Be specific. You can inject specific locations or brands into your article and titles such as “eye surgery New York”, to help improve search engine ranking during more specific searches.

Times are changing however, and while finding ways to improve search engine ranking is the hottest thing, more and more people are beginning to realize that there is a pot of gold at the end of the “top keywords” rainbow.

Though it technically doesn’t improve search engine ranking, the use of long tail keywords can be used to increase traffic to your website. Long tail keywords pertain to extension keywords below the top 20-30 keywords in search engine results and are often more product or location specific.

Although web pages containing long tail keywords get minimal visitors, many site owners are discovering that a great majority of their site visits come, not from the top keyword searches, but from the long tails.

Using PLR Articles to Improve Search Engine Ranking

PLR articles are a great way to improve search engine ranking since they can easily be seeded with the top keywords to help optimize your web traffic.

PLR articles can also contain specific long tail keywords if you’re planning to target a particular niche market.

Lastly, keep in mind that your article keywords, whether these are top or long tail ones, should be contained in the article title and subheadings. This is essential to improve search engine ranking and thereby get traffic to flow better into your site.